Business Environment Analysis of British Airways Assignment

Business Environment Analysis of British Airways - Assignment Example(BA) using a brief description of its mission, vision along with its long and short-term business objectives. The discussion would also centralize on describing the extent to which BA addresses different objectives of the stakeholders and explain the key responsibilities of the organisation towards implementing strategies to accomplish them. Moreover, the aim of the designation is also to understand the nature of the national environment in which BA operates, by evaluating economic constitution and assessing impact of the fiscal, monetary policy along with competition and regulatory mechanism on BA to achieve its business objectives. In addition, the assignment also tends to explain the current market structure of the airline attention of the UK and reveal how it determines the pricing and output decision on different airline activities of BA. Finally, the assignment will guidance on the significance of key g lobular factors that have major influence on the UK business organisations and how they fig the national business activities of BA.Founded in the year 1974, BA has long been witnessed as one of the highly reputed organisations in the global airline business industry. The organisation performs its perpetual development through different unprecedented conditions of the global airline industry. In relation to the current business performance, the key purpose of BA is to maintain continuous focus on its strategy of being renowned as the worlds leading premium airline company (British Airways Plc., 2010).The mission statement of BA significantly defines delivering of effective airline services by acting responsibly to ensure better customers experience with adequate safety and confidence while flight of steps to their respective destinations. With due regards to the mission statement of BA, providing adequate safety along with increasing confidence of the customers is the extreme fac tor